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2023 / 08 / 27
History of the Hollywood Sign
“好莱坞标牌”的历史
作为世界娱乐文化之都,洛杉矶有两大标志:星光大道(Walk of Fame)和好莱坞标牌(Hollywood Sign)。到过洛杉矶的访客,大部分都逛过星光大道,还会在代表那些影视大腕的星星上踩几下,表示“我来过了”。但那座高耸于李山(Mount Lee)之上的好莱坞标牌,对于绝大多数访客来讲却是只能远观不能近赏,更不要说用脚去踩几下了。因此,更多地了解这个标牌、最近距离地观赏这个标牌,成了很多人的一个愿望。但是读者朋友们对好莱坞标牌的历史又有哪些了解呢?今天小编就给大家分享一下有关Hollywood Sign的一些知识。
The Hollywood Sign, the worldwide symbol of the entertainment industry, was first designed as an outdoor ad campaign for a suburban housing development called "Hollywoodland."
好莱坞标牌,是全球娱乐产业的象征,最初设计为一个郊区住宅发展的户外广告活动叫做“好莱坞庄园”。
Dedication of the sign: 1923
When the “Hollywoodland” sign was built in 1923, Hollywood’s reputation as not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially announced.
标志始建于1923年
当“好莱坞庄园”在1923年建成后,正式名称为好莱坞,好莱坞的名声,不再只是一个城市,也是一个产业,一种生活方式,和越来越多的渴望。
Hollywood goes to war: 1941
When Japan attacked Pearl Harbor in 1941, Hollywood mobilized to become a full-time war industry. But the War also had a more subtle effect on moviemaking and creative choices.
好莱坞进入战争时期:1941年
当日本在1941袭击珍珠港时后,好莱坞动员成为一个全职的战争产业。但战争也对电影制作和创作起到一些微妙的影响。
The postwar years: 1948
By 1948, box office receipts fell by 45% from wartime highs. The culprit: Television. With characteristic resilience, Hollywood soon managed a successful transition to the small screen.
战后几年:1948
到1948年,从战时最高票房收入下降了45%。罪魁祸首是:电视。但好莱坞以他特有的韧性,很快进行了管理并成功转型到小屏幕。
The sign changes: 1960-1970
During the 1960s, Hollywood suffered through a mass exodus of residents to the suburban San Fernando Valley. Even more distressing was the flight of film power centers to the Valley and other less cramped environments. By 1970, Paramount was the only studio left in town.
标志牌的变化:1960年-1970年
二十世纪六十年代期间,好莱坞遭受了大批居民移居郊区地带圣费尔南多谷的问题。而更加令人痛心的是,电影的权力中心也迁移到圣费尔南多谷和其他不那么拥挤的地区。到1970年,整个好莱坞城只剩下派拉蒙一家电影公司。
Holly
wood
The sign is reborn: 1978
By the late 1970′s, the Hollywood Chamber of Commerce determined that the Sign required a complete rebuilding – carrying a price tag of a quarter million dollars. Hugh Hefner hosted a gala fundraiser at the Playboy Mansion, where individual Sign letters were ceremonially ‘auctioned’ off.
标志牌的重生:1978年
二十世纪七十年代后期,好莱坞商会确定标志牌需要进行一次完全的修复——这一工程的造价需要二十五万美元之巨。休·海夫纳在花花公子豪宅举办了一场募捐庆典活动,将单个的标志牌字母仪式性地“拍卖”出去。
Ushering in a new century: 1999
On December 31, 1999, the Sign was the site of the West Coast’s highest-profile “Y2K” celebration, ringing in the new millennium with a dazzling display of lights and special effects.
迎来新世纪:1999年
1999年12月31日,好莱坞标志牌成为了西海岸最引人注目的“千禧年“庆典举办场地,通过令人炫目的灯光和特效迎来了新千年。
80th birthday party: 2003
In 2003, the Sign celebrated its 80th anniversary at a gala celebration hosted by the late movie musical legend Esther Williams. The ‘birthday party’ was held during the opening ceremonies for the AFI Fest (American Film Institute Festival).
80周年生日派对:2003年
2003年,好莱坞标志牌庆祝了它80周年的庆典,庆典活动由已故的电影音乐传奇人物埃丝特·威廉斯主持。举办这场“生日派对“时,恰逢美国电影学会电影节(AFI Fest)开幕。
Facelift for 90th birthday: 2013
In preparation for the 90th anniversary in 2013, the Hollywood Sign Trust and Sherwin Williams teamed up to give the Sign a more complete make-over.
第九十岁的改版:2013
在2013年90周年纪念日的筹备工作中,好莱坞标牌信托与舍温·威廉姆斯联手,给该标志一个更完整的新装扮。
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